In recent news, ENEOS partner and NASCAR driver Kyle Larson has made the CHARGE 25 Under 25 Index. The list recognizes the athletes under age 25 who have the hottest brand, and Larson didn’t just make the list, he came in at #5.
The index measures the “brand energy” of 245 U.S.-based athletes. Utilizing a proprietary formula sorting data including social media following, social media engagement, search engine results and news stories, the Index created a ranking (“Index Score”) of the top 25 athletes under the age of 25.
The athletes were ranked against their peers to determine their brand energy in each category, culminating in a total score.
Other athletes who made the list include Olympic gold medalist and Dancing with the Stars contestant Simone Biles (#11), fellow NASCAR driver Chase Elliot (#8), with the #1 spot going to New York Giants wide receiver and social media superstar Odell Beckham Jr.
We are happy to be a partner with such a successful team, talented race driver, and all-around awesome guy! Congratulations Kyle & CGR!
Read the full 25 Under 25 list | More about NASCAR partnership