Schaumburg, IL – JX Nippon Oil & Energy USA Inc. (JX) is happy to announce its new ENEOS website for the North American market. The redesigned site places more focus on the consumer-focused ENEOS brand and products, as well as incorporating the ENEOS SUSTINA High Performance Motor Oil products alongside the traditional ENEOS Fully Synthetic Motor Oil, Transmission Fluid and Gear Oil products.
One exciting new feature of the site is the Where to Buy page, featuring a proximity-based map and corresponding list of retailers who stock ENEOS products throughout the North American region, including the US, Canada and Caribbean. In addition to locating where to purchase ENEOS products, customers can also quickly identify the best product match for their vehicle by using the product search tool, conveniently located on the home page, as well as all product pages.
Although the new website continues to feature JX sponsorship information, such as partnerships with ENEOS Racing and now the Boston Red Sox, these relationships feature richer representation using descriptive imagery, chronicled using cross-navigation between Media (imagery and videos), News (up-to-date announcements about ENEOS and its partners), and the ENEOS Racing section. All partner information is filtered and organized by type of partnership: NASCAR, Global Rallycross, MotoGP, and Super GT, as well as by date/location, driver, and race. This provides easier and more meaningful access to content, such as current and historical partner information, race results and imagery.
Other planned web content will include regular information and updates about ENEOS “People,” who are employees or users of ENEOS products; updates about the company and its products; and more features about the sponsorship partners. The Where to Buy section will be expanded to include more details about retail locations, including contact info and store hours.
The new site is also responsive, providing the same information and interactions for mobile and desktop users in a format customized for the screen width, and the mobile view is optimized to respond to finger swipe and tap interactions. In conjunction with the new site, several videos were also produced explaining the ENEOS technology and the products’ unique properties, which are found through the site.
The site was developed in conjunction with White Horse Productions, a User Experience (UX) led web development agency based in Portland, OR.
The Brand: ENEOS:
ENEOS is the brand name for premium synthetic oil products manufactured and sold by JX Nippon Oil & Energy Corp., the largest oil company in Japan. ENEOS products are the highest quality automotive lubricants available in the marketplace today. These products are on the cutting edge of base oil and additive technologies, the result of joint engineering and research with all of the Japanese automotive manufacturers. ENEOS lubricants provide exceptional performance, power and protection for a wide variety of applications including race cars, motorcycles and street automobiles. View more about ENEOS and JX Nippon Oil & Energy.
About ENEOS Products:
Products made by ENEOS include high-quality synthetic motor oils, transmission fluids, and gear oil. View more about ENEOS Products.
Our products are carried throughout North America, including many NAPA Auto Parts stores. View Where to Buy our products to find a retail location near you.
About ENEOS Racing:
Beginning in 2000, ENEOS began formulating, supplying and sponsoring Honda’s Formula 1 racing team. In addition to its products being used in numerous racing series, ENEOS currently sponsors racing teams in series across the globe. Sponsored teams include: Rookie of the Year (2012, 2013, 2014) Kyle Larson (with Chip Ganassi Racing) for NASCAR’s Xfinity Series, three-time U.S. Rallycross champion Tanner Foust in Global Rallycross, Lexus Team LeMans ENEOS in Super GT; the Yamaha Factory Racing team in Moto GP, and Akinori Ogata in NASCAR’s K&N Pro Series East & NASCAR Camping World Track Series. View more information about ENEOS Racing.
About JX Nippon Oil & Energy Corporation:
JX Nippon Oil & Energy Corporation is a fully integrated petroleum products company headquartered in Tokyo, Japan. JX offers petroleum products and services throughout the world. Through partnerships with world class customers, JX produces technologically advanced motor oils and transmission fluids that reduce carbon emissions, improve fuel economy and reduce wear on critical components. For more information please visit www.noe.jx-group.co.jp/english/.