This week, ENEOS launched a new campaign featuring the slogan, “No Limits. No Compromises. Pure Performance.” The campaign features ENEOS partners Kyle Larson (No. 42, NASCAR XFINITY Series) and Steve Arpin (No. 00, Global Rallycross) and highlights the careers, focus and motivation of the drivers, and what it takes to compete at a high level in motorsports.
“The ENEOS philosophy is high performance. Our partnership with Kyle Larson and Steve Arpin embody our company philosophy,” said Motoshi Sunami, President and CEO of JX Nippon Oil & Energy, parent company of ENEOS. “Both drivers’ dedication and ability must work in tandem with their technology. The same is true with ENEOS products: we use our best talent and technology of our in-house research and development in order to achieve the highest standards of performance for our customer’s technology.”
ENEOS is manufactured specifically for Asian OEM standards, although its low viscosity, all-synthetic and high quality composition make ENEOS a top choice for most vehicles, particularly those with performance in mind. This campaign will target those automotive enthusiasts using the voice of the drivers ENEOS supports.
Each spot features the story of the driver, intermixed with photos and video of the drivers with their vehicles and teams, as well as racing highlights. The drivers narrate the video, which culminates with the ENEOS slogan “No Limits. No Compromises. Pure Performance.”; a description of the primary ENEOS product lines along with a shot of two product bottles; and of course, the classic orange and red swirls of the ENEOS logo.
The media spots can be found here:
Kyle Larson :90 video
Kyle Larson :15 video
Steve Arpin :90 video
Steve Arpin :15 video
Ad campaigns will be shown to millions of high performance automotive enthusiasts, and owners of vehicles which are an ideal fit for the product profile. Ads will run on Facebook, YouTube, and a mix of automotive-themed websites. The video and ad campaign have been designed and planned by Schiefer Media, an Orange County, CA based agency well known for work within the automotive industry.
About Schiefer Media
Celebrating it’s 30th year, Schiefer is a full-service media agency with a focus on enthusiast brands. Agency services include 360° media buying, branded entertainment, social media management, creative and marketing strategy/consulting. www.schiefermedia.com
About Kyle Larson
Kyle Larson, a native of Elk Grove, Calif., has raced in a myriad of cars since beginning his career in 1999 at the age of seven. He has raced in cars ranging from Outlaw Sprint Karts, winged and non-winged sprint cars, trucks, sports cars and stock cars. Despite his young age, Larson has built an extensive and impressive racing resume, with more than 200 race victories over the series in which he has raced.
Larson currently drives the No. 42 Target Chevrolet SS for Chip Ganassi Racing in the NASCAR Sprint Cup Series (NSCS). He also races a partial schedule in the NASCAR XFINITY Series (NXS) for HScott Motorsports with Chip Ganassi in the No. 42 ENEOS Chevrolet Camaro, highlighted by his win with ENEOS on the car at Charlotte in 2014. Larson is only the sixth driver to win both the NXS and NSCS rookie honors, which he did in back-to-back years. More about Kyle Larson
About Steve Arpin
A native of Fort Frances, Ontario, Canada, Steve Arpin attended his first race at just two months old and was born with a love for anything with an engine. He began his motorsports career racing go-karts and snowmobiles. In 2008, Arpin’s journey into NASCAR began when he was discovered by Carl Edwards. Arpin was chosen to drive Edwards’ USAC Silver crown car for four races, earning Rookie of the Year honors. After multiple successes in NASCAR, this versatile driver recently found his home in GRC last season and has had multiple top finishes this year. Arpin drives for Loenbro Chip Ganassi Racing. More about Steve Arpin
The Brand: ENEOS
ENEOS is the brand name for premium synthetic oil products manufactured and sold by JX Nippon Oil & Energy Corp., the largest oil company in Japan. ENEOS products are the highest quality automotive lubricants available in the marketplace today. These products are on the cutting edge of base oil and additive technologies, the result of joint engineering and research with all of the Japanese automotive manufacturers. ENEOS lubricants provide exceptional performance, power and protection for a wide variety of applications including race cars, motorcycles and street automobiles. View more about ENEOS and JX Nippon Oil & Energy
About ENEOS Products
Products made by ENEOS include premium synthetic motor oils, transmission fluids, and gear oil. View more about ENEOS Products
Our products are available throughout North America. View Where to Buy our products to find a retail location near you.
About ENEOS Racing
Beginning in 2000, ENEOS began formulating, supplying and sponsoring Honda’s Formula 1 racing team. In addition to its products being used in numerous racing series, ENEOS currently sponsors racing teams in series across the globe. Sponsored teams include: Rookie of the Year (2012, 2013, 2014) Kyle Larson and HScott Motorsports with Chip Ganassi in the NASCAR XFINITY Series; lifelong award-winning racer Steve Arpin and Loenbro Chip Ganassi Racing in Redbull Global Rallycross; Shane Stewart of Larson Marks Racing in the World of Outlaws Sprint Car Series; Lexus Team LeMans ENEOS in Super GT; the Yamaha Factory Racing team in Moto GP; and Akinori Ogata in NASCAR’s K&N Pro Series East & NASCAR Camping World Track Series. View more information about ENEOS Racing
About ENEOS and Baseball
ENEOS Motor Oil is a proud partner of the Boston Red Sox. The sponsorship began with 2015 season spring training, and will include the classic orange swirls of the ENEOS logo on the video boards of historic Fenway Park. JX Nippon Oil & Energy, parent company to ENEOS, has a long tradition of supporting baseball in Japan, including their team JX-ENEOS, which recently achieved its 11th winning season. Red Sox pitcher Junichi Tazawa previously played on the JX-ENEOS team. JX Nippon Oil & Energy also sponsored the Women’s Baseball World Cup as the title sponsor, and consistently support Japanese women’s and disabled players’ baseball leagues. View more information about ENEOS Red Sox Partnership
About JX Nippon Oil & Energy Corporation
JX Nippon Oil & Energy Corporation is a fully integrated petroleum products company headquartered in Tokyo, Japan. JX offers petroleum products and services throughout the world. Through partnerships with world class customers, JX produces technologically advanced motor oils and transmission fluids that reduce carbon emissions, improve fuel economy and reduce wear on critical components. For more information please visit www.noe.jx-group.co.jp/english/.
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